Startup Stories: Scaling to Top 100 Customers: Alleviate your Sales and Marketing Friction: Part 2

Make sure the following are taken care of in your website, content, etc

Since the below is super important, not adding anything else in here.

1. There are multiple ways for visitors to convert to our website besides submitting the contact us form.
2. Create content that focuses on the goals and needs of our buyers.
3. Participate in the places where our best prospects spend their time.
4. Run targeted ad campaigns to generate new visitors/leads.
5. Have an SEO strategy that focuses on topics rather than keywords.
6. Have an effective referral strategy to bring in new visitors and prospects.