Start Series : How to Find Co-founders and Key People in Your Organization

Roshni Mohandas
3 min readJul 15, 2024

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Photo by Priscilla Du Preez 🇨🇦 on Unsplash

Finding the right co-founders and key people for your organization can be a challenging yet crucial task. Over the years, I’ve had the opportunity to work with many individuals, and one lesson stands out: ensuring alignment of incentives and having skin in the game are paramount. If someone is only in it for the salary, it’s not going to work out. The main reason startups fall apart is due to founders’ mismatch. This is why it’s essential to get the right people who are passionate about the problem you’re working on.

The Importance of Incentive Alignment

Incentive alignment means ensuring that everyone involved in the startup shares common goals and motivations. Naval Ravikant, co-founder of AngelList, often emphasizes the importance of aligning incentives. According to Naval, “If you can’t see yourself working with someone for life, don’t work with them for a day.” This speaks volumes about the need for long-term compatibility and shared vision. When incentives are aligned, everyone works towards the same objectives, creating a more cohesive and motivated team.

Statistics and Insights:

  • A study by Noam Wasserman, a professor at Harvard Business School, found that 65% of high-potential startups fail due to conflicts among co-founders.
  • Research from CB Insights shows that 23% of startups fail because they don’t have the right team, highlighting the importance of having aligned and committed co-founders.

Skin in the Game

“Skin in the game” is a concept popularized by Nassim Nicholas Taleb, but it’s also something that Paul Graham, co-founder of Y Combinator, advocates for. It means that the people you bring into your organization must have a personal stake in its success. This could be through forms of investment. Paul Graham often stresses that the best startup teams are those where everyone has something significant to lose if the startup fails. This ensures that everyone is equally committed to the success of the venture.

Insights from Paul Graham:

  • Graham’s essays frequently mention that the most successful startups are built by founders who are deeply invested in solving a problem they care about. He states, “The best founders are driven by a mission, not just by money.”
  • According to a survey by First Round Capital, 38% of startup founders believe that having a strong and committed team is the most critical factor for success.

Passion Over Paycheck

While financial incentives are important, they should not be the sole motivator. A study by Deloitte found that purpose-driven companies outperform their peers in stock price by 12 times. This demonstrates that having a cause or mission that team members prioritize over their personal needs can significantly contribute to the success of the organization.

Real-World Examples:

  • At uniQin.ai, the startup I co-founded , we’ve always ensured that our team members are passionate about the problem we’re solving. This passion has driven our innovation and sustained our commitment through challenging times.
  • When we faced the decision to bring on new team members, we looked for individuals who showed a genuine interest in our mission. This approach has helped us build a resilient and dedicated team.

Conclusion

Finding the right co-founders and key people in your organization requires more than just evaluating their skills and experience. It’s about ensuring that they are aligned with the company’s goals, have a personal stake in its success, and are driven by a cause greater than themselves. As Naval Ravikant wisely said, “Pick a co-founder with as much care as you would a spouse.” By prioritizing these qualities, you can build a strong foundation for your startup, increasing its chances of success.

Key Takeaways:

  1. Incentive Alignment: Ensure that everyone involved shares common goals and motivations.
  2. Skin in the Game: Choose team members who have a personal stake in the success of the startup.
  3. Passion Over Paycheck: Look for individuals who are passionate about the problem you are solving and are driven by a mission.

By incorporating these principles, you can find co-founders and key people who will contribute to the long-term success and sustainability of your organization.

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Roshni Mohandas
Roshni Mohandas

Written by Roshni Mohandas

Entrepreneur, Data Scientist , Startup , Hustler : 100% follow back

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