SaaS Series: SaaS Marketing

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Have been lucky to come across the SaaS learning series by Accel Atoms. Below are notes from a session with Arvind Parthiban. Since we at uniQin.ai is in the process of scaling, all the points discussed below were very relevant to us. Hope the reader finds it useful too

Content

Product Marketing

Create product marketing based on the stage you are in

Product Positioning: Being a leader in the identified market segment. For this talk to a lot of customers and do a lot of research

Explain the following for your product

Website: Treat your website like a product. Do extensive research to see what your target segment would like to see. Beta test website with early users.

Key Collaterals

Product Marketing Pre-Launch

Product Marketing Post-Launch

Marketing Model Fit

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