Startup Series : Reflecting on the Journey of a Startup Founder

Roshni Mohandas
2 min readJul 9, 2024

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Koo, a once-prominent social media platform, has finally shut down. Interestingly, the co-founders’ house is close to where my in-laws live. Every time we pass by, my husband points out the house and we often spot jackfruit trees in their compound, laden with fruit.

As a startup founder myself, I know the journey is fraught with challenges. There have been moments when I contemplated shutting down and returning to the corporate world. But perseverance is key in the entrepreneurial world.

So, what went wrong with Koo from a founder’s perspective?

Let’s delve into the possible reasons:

  1. Market Fit and Timing: Did Koo truly resonate with its target audience? Sometimes, even great ideas fail if they don’t meet market needs at the right time.
  2. Funding and Financial Management: Ensuring a steady flow of funds and managing finances prudently is crucial. Was Koo able to secure enough funding to sustain its growth?
  3. Competition: The social media landscape is highly competitive. Competing with giants like Twitter requires a unique value proposition and relentless innovation. Did Koo manage to stand out?
  4. User Retention: Acquiring users is one thing, but retaining them is another challenge altogether. Was Koo able to maintain a loyal user base?
  5. Scalability and Technology: As a platform grows, its technological infrastructure needs to scale accordingly. Were there technical or scalability issues that Koo couldn’t overcome?
  6. Strategic Focus: Koo may have overemphasized nationalism as a core strategy. As noted in a recent discussion, “mere nationalism can’t sustain a product”​ ​. While leveraging regional languages was a strong point, prioritizing nationalism over other critical aspects could have been a misstep.

By examining these factors, we can gain insights into the common pitfalls that startups face. It’s a reminder for all founders to stay vigilant, adaptable, and resilient.

As we navigate our own entrepreneurial paths, let’s learn from these experiences and continue striving for success.

#StartupJourney #Entrepreneurship #LessonsLearned #Perseverance #BusinessInsights

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Roshni Mohandas
Roshni Mohandas

Written by Roshni Mohandas

Entrepreneur, Data Scientist , Startup , Hustler : 100% follow back